ABOUT US
At The Not Project, we’re not just another media brand; we’re a movement. Born from being overlooked and underestimated, we decided to create a space that celebrates the voices that make New York what it is: real, raw, and unfiltered. We built The Not Project to give voice to the streets, the boroughs, the people who make this city real.
WHAT WE DO
From boroughs to block parties, from stoops to subways; we’re here to document the city and its people, not just the highlight reel. Through photos, videos, interviews, and conversations, we dig deep into the stories that define NYC’s true identity. We document the pulse of the city; its music, its culture, its art, its struggles, and its wins; through the eyes of its people. Every photo and every video is a testament to the city’s resilience and creativity. We capture what others overlook.
We are a culture.
WHAT WE DO DIFFERENTLY
We’re not journalists, influencers, or celebrities. We’re not the news; and we’re definitely not chasing headlines. We’re a grassroots crew, real and raw, capturing stories as they are. No fancy equipment, no filters; just us, flaws and all, giving NYC the voice it deserves. We don’t filter the truth to fit expectations. We celebrate the gritty, the real, the voices that make NYC what it is: diverse, loud, and proud.
WHO IS IT FOR ?
This is for the underdogs, the dreamers, the hustlers, the artists, the storytellers, the ones who refuse to be defined by labels. This is for every borough, every block, every background. If you’ve ever felt overlooked or misunderstood, The Not Project is for you. We’re here to remind you that your voice matters.
MEET OUR TEAM
The people who make it all possible.
Lorenzo Gonzalez
Founder
Tariq El Ghayate
Co Founder
Sebastian Torres
Co Founder